Industrial robot obtains international design award

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FRIDA Industrial robotsA flexible industrial robot capable of working in assembly lines, perfect for small parts assembly for its high level of security, was awarded the red dot “Best of the Best” in the category of workplaces, from over three thousand projects from 54 countries.

The event, held annually in Singapore, recognizes the outstanding work of exponents in industrial segment. FRIDA, as it was called the conceptual robot, have the size of an average man and has a pair of arms and hands very similar to those of a human being, so it could replace an operator directly to their job.
The robot was designed by the Business Unit Robotics engineering group global leader in power and automation technologies, ABB.

According to the company the android was designed to operate in areas ergonomically designed for human workers. However, “FRIDA was not created to replace the work of man, but to be the partner of a worker on an assembly line. Is revolutionizing the robotic work, “he stresses.
The award is an internationally recognized quality, given by renowned professional and industrial design competition will present only the most prominent representatives of this discipline. After a hard deliberation, 252 design concepts were awarded the red dot and 43 were honored with “Red Dot: Best of the Best” for its outstanding design quality.

“Winning this award is an honor for us and a recognition of our work valuable,” said Per-Vegard Nerseth, Manager of Business Unit Robotics. “ABB is proud to lead trends and technology. Our vision was to design a high-tech security robot with an innovative design that could work next to people. This global recognition for the ABB team shows thanks to its design will work hand in hand with men, especially in the assembly lines.

The ABB Group companies operates in around 100 countries and employs about 130,000 people. Recently celebrated 50 years of operations in Colombia.

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